FOR PRIVATE EQUITY FIRMS AND THEIR PORTFOLIO COMPANIES
We run paid media, SEO and AI visibility. Then we build the AI systems that help your team do more of the work itself.
Growth management + AI engineering. Built to transfer.
TENTH OPERATES
Your priorities. Senior operators.
We manage paid media, SEO and AI visibility. Working inside the business shows us what to improve and what to build.
GROWTH OPERATORS.
AI SYSTEM BUILDERS.
Individual team experience. Company names do not imply a Tenth client relationship or endorsement.
FIVE WAYS TO ENGAGE
We look at how a company wins customers online, then help fix what is holding it back. Start with the stage you are in.
An outside-in assessment of the industry's digital readiness and the target's online presence, before full diligence.
48 hours for deliveryA deeper assessment with agreed access. Five scored areas, an investment committee readout and a first 100-day plan.
Planned around your deal timelineTurn the assessment into action: search fixes, landing pages, tracking and a paid media plan for the first 90 days.
100 days of executionSenior operators manage SEO, AEO, website conversion, ad platforms and marketing reporting for an owned company.
OngoingA custom weekly dashboard gives PE operating teams one place to track portco digital health, growth and recommended actions.
4 to 6 weeks to stand upALREADY OWN THE COMPANY?
The same five scored areas as Growth Diligence, applied to an owned company. Two weeks for delivery. The fee counts toward work signed as part of Managed Growth.
Each step from Phase 0 through Managed Growth gives the next one its starting point. At every stage, choose who does the work: your team, your agency or Tenth.
Compare all five servicesA DIFFERENT INCENTIVE
Better marketing is the start. The lasting value is a business that can do more for itself. As your team takes over the work, our management scope shrinks. At renewal, so does the fee.
01 / CHOOSE YOUR STARTING POINT
Start with the work you need done. Both paths lead to systems your team can run.
“We need more from our marketing.”
Give Tenth responsibility for paid media, SEO and AI visibility. We improve the work while learning where AI can remove cost and friction across the business.
“Our marketing works. Our processes need help.”
Keep your marketing team or partner. Bring Tenth in to find and build the AI systems that improve sales operations, research, analytics and repeat work.
02 / WHAT WE BUILD
Useful systems connected to how your business runs. Each has an owner, a human review point and a clear test for completion.
EXAMPLE BUILD / Marketing
A system that turns an approved brief into ad concepts, copy and variations for review.
Your marketing lead approves the work before it runs.
Your team can produce, review and launch the next agreed test without Tenth doing the production.
Examples of work we can scope. Tools, access and completion criteria are agreed for your business.
03 / HOW THE MONEY WORKS
Pay for the work we run. Invest in the systems that let your team run more of it.
01 / RECURRING
You pay Tenth to run the agreed work. As systems and your team take it over, we reduce the managed scope and reset the fee at renewal.
Less for us to run. Less for you to pay us.02 / ONE-TIME BUILDS
Each build is quoted separately and approved before work starts. You choose which opportunities to fund, in 90-day blocks.
A defined build. A capability your team keeps.System builds are a separate investment. Fee reductions depend on work transferred. Ongoing software costs and optional support are set out in the scope.
04 / FROM PRIORITY TO OWNERSHIP
Every opportunity has a business reason, a build price and a way to check whether it works.
Three to five opportunities, ordered by business value, feasibility and cost. Assumptions stay visible.
Agreed scope, a named owner and a completion test. You see progress through regular working sessions.
Your team runs the system, with documentation and training. Optional support follows the build.
05 / THE PEOPLE IN THE WORK
Commercial judgment and AI engineering, in the same team. The founders lead the work and answer for it.
Commercial strategy + growthCo-founder, CEO
Ten years at Google building growth frameworks for advertisers. Then Director of AI Transformation and Go-To-Market Strategy at Snapchat.
Leads strategy, growth economics and the priorities your team funds.
Google / Snapchat
AI engineering + implementationCo-founder, AI Engineering
Has built and shipped AI systems at Lindy AI, xAI and Cursor, for those companies and their clients.
Owns implementation, from the first build plan through training and handover.
Lindy AI / xAI / Cursor
Every seat is senior. A deliberately small team of experienced marketing operators and AI engineers.
Meet the teamBEFORE WE TALK
Managed Growth puts Tenth in charge of the agreed paid media, SEO and AI visibility work. Direct AI Transformation lets your existing marketing team or partner stay in place while we build the agreed systems.
Our management fee covers work Tenth still needs to run. When a working system and your trained team take over part of that work, we reduce the scope and reset the fee at renewal. It is tied to transferred work, not a promised percentage.
No. The management retainer and system builds are separate. Each build has a one-time price and a 90-day scope, approved before work starts. Any software costs and optional support are set out in the scope.
In Managed Growth, we learn the business while running the agreed marketing work. There is no separate discovery fee. Direct AI Transformation starts with fixed-fee discovery; that fee credits in full against an engagement we agree to build.
The systems we build, documentation and a trained internal owner stay with your business. We agree access and any third-party software requirements in the scope. Ongoing care for the system is optional.
Yes. Bring one portfolio company and one priority. If you want a first view before an engagement, request the complimentary growth read. It uses public information and needs no account access.
A SIMPLE FIRST STEP
Get a complimentary outside-in growth read. Public information. No account access.
Tenth Growth Intelligence is the tool we use to read a company's Google Analytics, Google Ads, Search Console and Tag Manager data, with the company's permission. We use it to grade the marketing, find wasted spend and track progress on a weekly dashboard. It only reads data. Our Privacy Policy explains how we handle Google user data.
LET'S MAKE IT CONCRETE
Bring one company and one growth priority. Talk directly with the people who will run the work.
Talk to the founders