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Phase 0 Brief

KNOW IF THE GROWTH ENGINE
CAN CARRY THE THESIS.

A 48-hour, outside-in screen of one target's digital growth engine. You get a clear read on whether the growth thesis warrants deeper diligence, with every source and limit stated. It is a screen, never a call on the deal.

Flat $997. Paid up front. No call, no scoping cycle, no commitment beyond the brief.

$997 flat

Paid up front. The full $997 credits toward diligence within 60 days

48 hours

Payment to findings

A clear read

With every source and limit stated. Never a buy or pass call

What The Screen Answers

FOUR QUESTIONS,
BEFORE YOU SPEND ON DILIGENCE.

A Phase 0 screen is designed to tell you where the digital growth engine looks strong, where it looks fragile, and where a deeper look is worth the time.

Visible demand read

Whether real buyers are searching the category, and whether the company is showing up where those decisions get made.

Acquisition engine signal

How concentrated the growth engine is: one channel, one campaign type, or one operator carrying the whole plan.

Measurement readiness

Whether the conversion and attribution data can be trusted before a value creation plan gets built on top of it.

Where to look next

The specific questions worth pressing in full diligence, and the areas that look strong enough to set aside.

The Deliverable

WHAT LANDS IN YOUR INBOX.

A tight, operator-written brief you can read in one sitting. Below is the real sample memo for a fictional roofing company, exactly as it lands. Illustrative only.

Illustrative sample. Fictional company. Not a real engagement.

Ridgeline Roofing (fictional) · 6-page sample deliverable

The Boundary

WHAT IT WILL NEVER TELL YOU.

No buy or pass call

Tenth never makes a buy or no-buy recommendation. The screen answers one question: is full growth diligence warranted.

No dollarized promises

No dollar estimates or fix plans ship in the screen. Diligence sizes the leak; the screen names it.

No inflated score

Findings and flags with every source and limit stated. If the evidence is thin, the screen says so.

Already own the company? Start with the Portco Growth Assessment. It scores the same five areas as Growth Diligence. Delivery takes two weeks, and the fee counts toward work signed as part of Managed Growth.

How It Works

THREE STEPS,
START TO SIGNAL.

Step 01

Reserve the screen

Pay the flat $997 up front. No call required, no scoping cycle, no commitment beyond the brief.

Step 02

Give us the basics

A short intake brief on the company and its market, about five minutes. The only two things we truly need are the company name and its website.

Step 03

Get the read

Our operators run an outside-in screen and return a directional signal on the digital growth engine, fast.

Pre-LOI / Phase 0

Does this market support digital growth?

What we do

Tenth assesses the industry's digital readiness and grades the target from the outside using its proprietary benchmarking assessment. The starting question is whether the market and the company's visible online presence support a closer look at the growth case.

What you get

A clear read on whether the growth case deserves full diligence. Use the findings to decide which growth questions need deeper work before the deal progresses.

48 hours for delivery

The Phase 0 fee counts toward Growth Diligence if you go ahead within 60 days.

Industry readiness

Assess whether the industry's digital landscape supports the growth question you want to investigate.

Target benchmarking

Grade the target from the outside to establish a starting point for deeper diligence.

The next growth question

Use the screen to determine whether to proceed to Growth Diligence with agreed access.

Questions about Phase 0

When should a PE firm use Phase 0?

Use Phase 0 before a letter of intent, when you want an outside-in assessment of industry readiness and the target's digital growth case.

How long does Phase 0 take?

Phase 0 has a 48-hour delivery window.

Does the Phase 0 fee count toward the next step?

Yes. The fee counts toward Growth Diligence if you go ahead within 60 days.

Start The Screen

ONE FLAT FEE.
NO SALES CYCLE.

Pay up front, complete a short intake brief, and let our operators run the screen. The findings tell you whether the growth thesis warrants deeper diligence, with every source and limit stated.

  • Directional read on the digital growth engine
  • Written by operators, not a template
  • Company name and website are all you need to start
  • No commitment beyond the brief
$997one time

A single Phase 0 screen for one target. Paid securely up front.

The full $997 credits toward Target Growth Diligence within 60 days. The screen is a deposit, never a sunk cost.

Secure checkout. You will fill the brief right after payment.