Search + AI answers
Manage SEO and AEO so search and AI visibility form part of the ongoing growth work.
MANAGED GROWTH + AI TRANSFORMATION
Better marketing now.
More capability in-house.
For private equity firms and their portfolio companies. Tenth takes responsibility for paid media, SEO and AI visibility, then builds the systems that help your team run more of the work itself.
During the hold / Managed Growth
Can we build a profitable growth engine for this portco?
What we do
Tenth manages digital growth for a portfolio company during the hold. The work covers SEO, AEO, website conversion rate optimization (CRO), ad platforms and marketing reporting. Senior operators focus on driving profitable growth for the business.
What you get
Ongoing digital growth support from senior operators. We welcome a conversation about aligning our payout with your performance.
Ongoing
Website + ad platforms
Manage website conversion work and advertising platforms as parts of the same growth engine.
Marketing reporting
Include marketing reporting in the ongoing work, so the operating team can review digital growth activity.
ALREADY OWN THE COMPANY? START HERE
Portco Growth Assessment
The same scored assessment as Growth Diligence, run on a company you already own: SEO, AEO, Website, Ad Platform and Creative.
Delivery takes two weeks. The fee counts toward any work signed as part of Managed Growth.
Questions about Managed Growth
What does Managed Growth cover?
Managed Growth covers SEO, AEO, website CRO, ad platforms and marketing reporting. Senior operators provide ongoing digital growth support.
Where should we start if we already own the company?
Start with a Portco Growth Assessment. It scores the same five areas as Growth Diligence on a company you already own: SEO, AEO, Website, Ad Platform and Creative. Delivery takes two weeks.
Does the Portco Growth Assessment fee count toward further work?
Yes. The fee counts toward any work signed as part of Managed Growth.
Senior operators
Direct responsibility for the agreed channels.
Discovery through the work
The AI roadmap comes from operating the business.
Capability that stays
Systems, training and a lower managed scope over time.
01 / WHAT WE RUN
From the first click
to the next customer.
We look at the whole path: where demand comes from, what the offer says, and what happens after an enquiry.
Paid media
Account structure, search-term waste, budget allocation and creative testing. We examine acquisition costs alongside customer value and the sales or intake process.
SEO + AI visibility
Technical search foundations, useful content and how the business appears in AI answers. We connect visibility work to what buyers actually need to decide.
The conversion path
Ad message, landing page, offer and follow-up. We identify where interested buyers lose the thread and bring those gaps into the growth plan.
A testing discipline
Agreed hypotheses, a reserved testing budget and a testing calendar. Findings feed the wider strategy, with budget and launch decisions under human control.
02 / OPERATING IS THE DISCOVERY
The roadmap comes
from inside the work.
Running growth puts us inside the numbers, handoffs and repeated tasks. That is where we identify the systems worth building.
01
Run and learn.
We manage the agreed channels while reviewing the wider business. The discovery is included in the operating work.
02
Price the priorities.
Over the initial four to six months, we develop three to five ranked opportunities. The exact roadmap date is agreed in your scope.
03
Build what earns approval.
You decide what to fund. Each build has a separate quote, a 90-day plan, a named owner and agreed completion criteria.
03 / THE COMMERCIAL MODEL
Your team does more.
Our scope gets smaller.
The monthly management fee and AI builds are separate. The fee follows the work Tenth still needs to do.
01 / RECURRING
Management.
You pay Tenth to run the agreed work. As systems and your team take it over, we reduce the managed scope and reset the fee at renewal.
Less for us to run. Less for you to pay us.02 / ONE-TIME BUILDS
Systems.
Each build is quoted separately and approved before work starts. You choose which opportunities to fund, in 90-day blocks.
A defined build. A capability your team keeps.System builds are a separate investment. Fee reductions depend on work transferred. Ongoing software costs and optional support are set out in the scope.
WANT A FIRST LOOK?
Start with one company.
A complimentary growth read gives you an outside-in view before account access or an engagement.
FROM THE OPERATING LIBRARY
Plan the first 100 days.
Use four decision gates to establish the baseline, fix handoffs and choose the first growth tests.
LET'S MAKE IT CONCRETE
Put growth in experienced hands. Build more into your own.
Bring one portfolio company. We will discuss the current growth work, your priorities and a practical starting scope.
Talk to the founders