THE TEAM

The people you meet
are in the work.

Senior growth operators and AI engineers for private equity firms and their portfolio companies. West and Adeola lead the engagement, set the priorities and own what ships.

Talk to the founders

Commercial strategy + growth

Co-founder, CEO

West Barnwell

Ten years at Google building growth frameworks for advertisers. Then Director of AI Transformation and Go-To-Market Strategy at Snapchat.

Leads strategy, growth economics and the priorities your team funds.

Google / Snapchat

AI engineering + implementation

Co-founder, AI Engineering

Adeola Morren

Has built and shipped AI systems at Lindy AI, xAI and Cursor, for those companies and their clients.

Owns implementation, from the first build plan through training and handover.

Lindy AI / xAI / Cursor

Experience refers to the individual founders. Company names do not imply a Tenth client relationship or endorsement.

EVERY SEAT IS SENIOR

A small team.
Clear accountability.

Experienced marketing practitioners and AI engineers do the work. Both co-founders stay close to the engagement.

Commercial decisions

West leads the growth strategy and economics. Adeola reviews the system opportunities before the roadmap ships.

Working systems

Adeola leads implementation. West stays involved in priority decisions and the completion review.

Team continuity

We document as we build. Both founders share the context, and the client's internal owner learns the system throughout the engagement.

AI with human judgment

AI supports research, monitoring and production. Named people make priority calls, approve the work and answer for what reaches the client.

LET'S MAKE IT CONCRETE

Talk to the people who will do the work.

Bring one company and one growth priority. Talk directly with the people who will run the work.