SEO + AEO
Score how the company appears in search and AI answers, two routes buyers can use to find it.
GROWTH DILIGENCE / FOR PRIVATE EQUITY FIRMS
Before you underwrite growth,
understand what drives it.
Tenth examines the target's digital demand, acquisition channels, conversion path, measurement and operating team. Your deal team gets source-backed findings, clear limits and priorities for deeper diligence.
Pre-close / Growth Diligence
Does the growth plan hold up?
What we do
With agreed access, Tenth goes deeper into the target's digital growth engine. We score five areas: search engine optimization (SEO), answer engine optimization (AEO), the website, ad platforms and creative. These scores give the deal team a structured way to examine the growth plan.
What you get
A readout written for your investment committee and a plan for the first 100 days. The assessment becomes the starting point for the work after close.
Planned around your deal timeline
The Growth Diligence fee counts toward First 100 Days.
Website
Score the website as part of the company's digital growth engine.
Ad platforms + creative
Score the advertising platforms and the creative used to reach potential customers.
Questions about Growth Diligence
What does Growth Diligence assess?
Tenth scores SEO, AEO, Website, Ad Platform and Creative with agreed access before close.
What does the investment committee receive?
The committee receives a written readout. The engagement also provides a plan for the first 100 days.
How is Growth Diligence timed?
Timing is planned around your deal timeline. The fee counts toward First 100 Days.
Before account access
Phase 0 starts with public information.
Deeper with the data
Full diligence tests the growth questions with agreed access.
A path after close
A scoped first build for the capability the business needs.
01 / WHAT WE EXAMINE
Five parts of the growth engine.
SEO
Search engine optimization. We score how the target appears in search as part of its digital growth engine.
AEO
Answer engine optimization. We score the target's visibility in AI answers as part of the growth assessment.
Website
We score the website as part of how the target wins customers online.
Ad Platform
With agreed access, we score the target's advertising platforms as part of the deeper diligence work.
Creative
We score the creative used to reach potential customers, alongside the other four areas.
Your firm owns the investment decision. Tenth provides growth findings and their limits. Public information does not establish spend, conversion performance or returns.
02 / WHAT YOUR DEAL TEAM RECEIVES
Evidence you can question.
Priorities you can use.
Fixed scope and fee, agreed before we start. We plan access and timing around the deal process.
01
An executive read.
The growth questions, the findings and the limits of the evidence, written for your investment committee.
02
Ranked priorities.
What needs attention, what needs more evidence, and what to investigate before committing to the growth plan.
03
A first 100-day plan.
A plan for the first 100 days after close, using the assessment as the starting point for execution.
THE FIRST STEP / PHASE 0
Screen the target first.
A 48-hour outside-in screen using public information. No contact with the target. See scope, price and credit terms.
ALREADY IN YOUR PORTFOLIO?
Put the plan to work.
Managed Growth and Direct AI Transformation serve the companies your firm already owns.
FROM THE OPERATING LIBRARY
Prepare the growth questions.
Use the evidence checklist and data request before your next diligence review.
LET'S MAKE IT CONCRETE
Bring us the target. Start with the growth question.
A scoping conversation covers the company, the deal timeline and what you need the evidence to establish.
Talk to the founders